Senior Brand
Strategy Consultant
Positioning, rebrands and go-to-market for VC, PE, Founders and C-suite.
Brands waste marketing budgets amplifying inconsistent messages.
Departments work in silos, chasing individual ROIs at the cost of brand coherence and consumer confidence.
I come in to act as the central nervous system. Setting the brand platform, creating alignment, delivering teams a single-minded mission to rally behind.
Work
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![Harklinikken Rebrand, Brand VP]()
Hårklinikken
A VC-backed 360° rebrand. Repositioning a clinical hair loss brand into an aspirational hair-health platform. Relaunched with a campaign featuring Helena Christensen, Instagram following doubled.
Brand Strategy
Positioning
Rebranding -
![Byredo Mumbai Noise Ashish Shah]()
BYREDO
A global fragrance launch rooted in authentic Mumbai subculture. Cultural credibility without appropriation. Coverage in VOGUE India, Dazed Beauty, global OOH and retail activations across three continents.
Go-to-Market
Content Strategy
Experiential -
![Perrier Jouet Brand Strategy]()
Perrier Jouët
A multi-year cultural programme turning one-off activations into a sustained brand narrative. Art Basel, Frieze, Salone del Mobile. Artists, chefs and designers whose worlds intersected with the maison's.
Brand Strategy
Cultural Partnerships
Experiential -
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BYREDO x Laila Gohar
A holiday campaign taken from concept to collaboration to global execution. A full creative universe spanning limited edition product, POSM, events and OOH. Coverage in Vanity Fair.
Creative Strategy
Talent Partnership
Global Launch -
![Luxury Brand Positioning Strategy]()
Fine Watchmaking
A strategic brand review for one of the world's most influential watch houses. Examining relevance, longevity and audience evolution. Specifically how they speak to women, Millennials and Gen Z.
Brand Strategy
Audience Insight
Positioning
Proof
Karla Otto
Sophie is a rare mix of left and right brain, just as strong creatively as she is strategically. She understands culture and how to use cultural insights to drive brand, but is also driven by numbers and results. Sophie can look at a complex brief and break it down easily, turning it into an inspiring idea and actionable plan with a decisiveness.
Zoe Patoff
SVP Creative & Digital Services
BYREDO
Sophie is a gem. Smart, organized, hard working, creative, reliable and fun to work with. She was one of the main reasons we decided to acquire Luxury Society where she was the Editor-in-Chief.
David Sadigh
Founder & CEO
Digital Luxury Group
Sophie is an excellent asset to any project. She has the ability to navigate the big picture vision and very small details that make all of the difference. She will get things done, making the impossible seem easy. Highly recommended.
Ann-Margaret Kearney
Former Chief Brand Officer
Story
I arrived in Paris in 2010 thinking I would one day be the CEO of Louis Vuitton. I had no job, no French, no network just conviction. I was audacious. I interned. I put myself forward for everything and took every opportunity I could find.
Fifteen years later I had led brand marketing at Byredo, built the creative strategy function at Karla Otto, and repositioned Hårklinikken for a VC-backed board. I had worked across brand, agency and media, in Paris, London, Copenhagen, Geneva, New York.
Then I started again. I built something of my own, a natural wine bar in Lisbon. A physical space for my vision of hospitality, community and the value of simple things done exceptionally well.
Today I work independently, bringing everything I've learned - across boardrooms, global launches and my own business - to the brands and leadership teams ready to build something that lasts.
Services
Available for fractional, retainer or project-based engagements.
Brand Strategy
Platform
Positioning
Rebranding
Creative Language
Tone of Voice
Insights & Audience
Campaign Strategy
360° Launch Planning
Partnerships & Collaborations
Experiential Activations
Go to Market
Consumer Profiling
Brand Audit
Competitor Benchmarking
Cultural Analysis
